A playful, end-to-end rebrand for EveryDaze, a fiber + prebiotic konjac jelly. New logo system, fruit-forward packaging, and an animated site that finally makes a healthy snack look craveable.
Concept project
Everydaze
Type
Brand Identity · Packaging · Web
Project type
Concept project
role
Sole designer
Date
2026
EveryDaze
Discovery
EveryDaze makes better-for-you konjac jelly, but the packaging read like every other wellness brand. Soft gradients, no point of view, nothing you'd reach for. The flavors were fun; the brand wasn't yet.
What it stands for
Built EveryDaze around playful, unapologetically fruity energy. Confident, a little loud, never clinical. Snacking that feels good, not medicinal.
How it looks
One flexible system: a bold wavy wordmark, a smiley sun mark, a juicy Apple, Mango and Lychee palette, and type that holds up across pouch, caddy, and web.
Out in the world
Print-ready packaging across every flavor, a sunny active-lifestyle content world, and a motion-rich product site.
